ŚNIEŻKA – AGAIN THE BRAND OF HIGH REPUTATION

Śnieżka systematically is included as one of the brands which are highly valued by the society or the business world. This year "Śnieżka" Paints and Varnishes Plant S.A. has been honoured with the title of the Brand of High Reputation in the survey conducted by PremiumBrand already for the fifth time.

To be included in a so respectable group is a very big privilege for us, said Łukasz Dobrowolski, the Marketing Director in "Śnieżka" Paints and Varnishes Plant S.A. For us PremiumBrand research is a determinant whether we take a good direction in our relations with consumers and business partners. I am glad that again our efforts have been assessed positively, adds Łukasz Dobrowolski, the Marketing Director.

PremiumBrand is the only project of certifying brands and companies’ reputation in Poland. It has been run since 2006. This year brands’ reputation was assessed in four dimensions:”references”, “media atmosphere”, “social commitment”, “brand as employer”. Śnieżka received the highest rates in dimensions:”references” and “media atmosphere”. The brand enjoys the highest recognition among the consumer who are between 35 and 44 years old, have higher education and live in big towns.

The organiser of PremiumBrand is the agency MMT Management, the research was carried out by the research institute MillwardBrown SMG/KRC. Reputation as a complex sociological phenomenon is studied on the base of a special methodology developed by prof. dr hab. Dominika Maison, psychology professor and expert on consumer behaviour.